CPG Brands: It’s Time to Jump into the Mobile-Powered Consumer Decision...
The holiday shopping season is upon us, and with it, continued growth of smartphone and tablet engagement with brands and retailers. Both Black Friday and Cyber Monday saw sharp upticks in mobile...
View ArticleCPG Brands: It’s Time to Jump into the Mobile-Powered Consumer Decision...
In our last post (CPG Brands: It’s Time to Jump into the Mobile-Powered Consumer Decision Journey, Part 1) we talked about why CPG brands should really start investing in mobile marketing to cater to...
View ArticleMobile Reshapes Organizations But Collaboration Remains Challenging
We’ve turned the corner into 2013 with a powerful mobile wind at our backs. Across the board (retail and CPG), our clients are seeing smartphone and tablet traffic and conversions spike regardless of...
View Article“We never just talk anymore, honey.”
And here’s why: Last week a gaggle of telecommunications analysts all noted that in 2012, Japan—that canary in the mobile coal mine—reached a long-awaited tipping point: mobile data revenues now...
View ArticleConsumer-Focused Mobile Marketing Is the Tip of the Iceberg
In my role as managing director of our San Francisco/Western Region office, I have the pleasure of meeting many unsung heroes in the rapidly growing mobile commerce economy in North America. Most of my...
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Resource Launches Mobile Wallet at Open Brand Summit
Our Open Brand Summit last week was a big success with lots of excitement, insights and inspirations. Personalization, a fast-growing trend fueled by revolutions in social, mobile, and big data, took...
View ArticleiOS7– What Does It Mean for Your Branded Apps?
The highly anticipated iOS7 was finally revealed at Apple’s WWDC earlier this month. The latest version of Apple’s mobile operating system is the most significant update since the original iPhone. From...
View ArticleA Pivotal September for the US Mobile Industry: Profiting from Oligopoly
After a sleepy summer and, frankly, a rather ho-hum year in the U.S. Mobile industry (with the exception of Facebook figuring out Mobile advertising, for now) we entered September with a bang. The...
View ArticleUsing Mobile to Enhance Consumer Insights: How Facebook Does It
With the recent launch of iOS7 came a small bit of news from Facebook regarding how the social network redesigned their mobile app. Facebook recently made a move away from the HTML5 platform and...
View ArticleTackling Mobile in 2014
After 2013’s holiday season saw explosive growth in both consumer mobile shopping and brand adoption of mobile marketing, 2014 brings new excitement and a hopeful outlook for more groundbreaking and...
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